PPC stands for pay-per-click and can be a valuable resource for businesses looking to expand their reach. PPC can be used to complement organic SEO or as a stand-alone to speed up your website’s search engine visibility and capture customers who are ready to make a purchase. Unlike organic SEO, which is non-paid, PPC is online ads that the advertiser has to pay for every time a user clicks on them. Pay-per-click ads are commonly seen alongside search results on search engines like Google, and it is likely that you have encountered them before. At Digital Mules, we specialize in implementing PPC ads to help businesses get immediate conversions.
Why is PPC Important?
PPC is one of the most effective online marketing tactics, yielding higher conversion rates than organic exposure. While there are several types of PPC ads, the most common type is paid search ads that appear in search engines when users are performing commercial searches. A benefit of PPC advertising is that businesses are only charged when a user clicks on the ad, not for being visible. While organic SEO and other digital marketing strategies are crucial for any well-rounded marketing plan, they often take longer to produce results. PPC, on the other hand, offers an immediate campaign boost with a fast return on investment. PPC campaigns allow you the flexibility to increase, reduce and reallocate your budget depending on which ads are performing better. They also allow you to track and measure results to know exactly what is working and how well it is performing. By defining keywords, demographics, and specific interests, PPC ads allow you to target only your ideal audience.
Our PPC Services
As a digital marketing company specializing in optimizing and adapting PPC campaigns, our team can maximize your budget and help your business yield higher results. Our services include: