A content marketing strategy involves developing, creating, and managing content to engage a target audience. With today’s digital landscape, businesses must develop an effective content marketing strategy. It allows customers to learn what to expect from your brand. Experts believe a strong content marketing strategy leads to increased web traffic, more prospects, and higher conversion rates – the benefits are invaluable.
Benefits of a Well-thought-Out Content Marketing Strategy
- It establishes trust between your business and customers
- It helps your website to rank higher in search engines
- It allows your business to remain competitive
- It elevates your brand’s reputation
- It leads potential customers closer to buying your service/product
We looked at the top-performing content for our multifamily residential clients from January 2022 to November 2022. We reviewed topics based on the highest number of impressions, engagements, and post-link clicks. A multifamily residential property is a building that contains more than one dwelling unit. This can include an apartment, condominium, or townhouse building.
Best Performing Content
Through data collection, we found out which types of content worked the best for our multifamily residential clients. The information we looked at revealed that a mixture of content within the property and the surrounding city resonated with viewers. We also learned that content viewers were drawn to the commercial-style videos that offered a virtual tour experience. Lastly, we noticed that professionally shot photography that highlighted the beauty of the community and things to do nearby also generated engagement.
Our Analysis of Best-Performing Content
We know that video is a significant marketing tool for businesses. It helps draw in viewers, especially when you have a product/service highlighted by its design or location. Marketing experts believe that the use of video grabs people’s attention, keeps them engaged, and makes them want to buy.
Professionally-shot photographs work well for businesses because it allows them to showcase what they have to offer rather than just telling them through copy. Optimized photos with alt text are also another SEO tactic that can help your business perform better in search results.
Topics That Performed the Best
We also looked at the top-performing topics for our multifamily residential clients from January 2022 to November 2022.
- Floor-plan features and walk-through
- Residents enjoying the amenities
- Hidden gems nearby – activities, concerts, art, nature, restaurants, etc.
- Resident contests, events, and giveaways
- Sharing positive testimonials from existing residents
- Promotional offers for new residents
Digital Mules: Helping You Reach Your Marketing Goals
At Digital Mules, we understand that the multifamily residential industry is highly competitive. Our goal is to help our clients build brand awareness by showcasing the living experience of their properties. We also prioritize engaging with residents on social media by inviting them to events, contests, and giveaways. This includes offering them incentives to stay connected through online channels.
As a full-service digital marketing agency, Digital Mules is a one-stop shop for businesses who want to improve their marketing tactics. Our services include web design, social media, search engine optimization, paid ads, and more. Our team will handle all of your marketing needs. Let us help you elevate your brand. Get in touch with the Digital Mules team by clicking here.