If you wanted to start your own marketing agency in the past, the barrier to entry was massive. On top of daunting start-up costs, you were limited to physical and traditional media which can be difficult to establish space in. However, with the rise of technology, anyone has the ability to create their own digital marketing agency from scratch. The trend of developing an internal digital marketing agency for one’s company has grown tremendously in the last few years. That’s why it’s important to discuss some essential tips to help you start your digital marketing agency.
3 Important Tips To Keep In Mind
Find Your Niche
When you first start out, it’s easy to be enticed by the idea of working with all companies that cross your path. The thought of turning down a potential client may sound crazy, yet it can help you identify and establish your strengths. There are thousands of digital marketing agencies out there that can provide a similar service. Therefore, it’s essential to find your niche and specialize in certain areas. Whether you want to focus on website design, social media, or ad campaigns, finding your agency’s niche can help identify your clients and streamline tasks.
When starting any business, it’s useful to research competition to see what they are doing successfully. To do competitor research, you’ll want to search for keywords that your business would use online. Narrow down your list to about 10 competitors, and find out how they are monetizing (making their money). This can help you understand the best methods to obtain money yourself. Some different monetization methods include:
- Donations, commission, or fundraisers
- Selling digital or physical products (websites, flyers, blogs, etc.)
- Lead generation, affiliation, or advertising
Establish A Social Media Presence
Although it may seem obvious, many business owners don’t understand the benefits of social media. In 2019, about 79% of Americans reported using social media. This goes to show how many people you can reach just by establishing space on these platforms. However, the aim here is to find which platform creates the most engagement for your business. Likes, shares, and comments are all extremely important when it comes to digital marketing, so if Instagram isn’t giving you any engagement, move on to the next channel that does. No matter where you choose to build a following, a social media presence will benefit your agency.
How Digital Mules Can Help Your Digital Marketing Agency
There are many advantages to creating an in-house digital marketing agency. It allows you to pick the work you want to do, work remotely from any location, and it creates more jobs for people to fill. However, you may find that you don’t have the necessary resources to complete certain projects for clients. That’s where Digital Mules can be of help. We can assist other digital agencies by providing services to clients which they can’t complete. For more information on how our trained marketing team can be of service, contact us on our website today.