Companies everywhere are creating content with the goal of it to go ‘viral’; raising brand awareness and promoting a specific product or service. Viral marketing is a digital marketing method where consumers share information about a company’s goods or services via social media. Viral marketing is rising thanks to social media platforms like Instagram and TikTok.
Marketing is considered viral when it reaches the point where the public is sharing it at large rather than just the target audience. If your video or post reaches about 5 million views within a three to seven-day period, it’s considered viral. There is not an exact formulation or a guarantee that any ad or campaign will become viral, but there are strategies that have worked for several companies. Here are some strategies to consider and examples of viral marketing.
Creative Strategies For Going Viral
Viral campaigns cannot be forced and need to be bold and organic. This type of marketing is a cost-effective way to build a brand. Below are some tips to consider when creating and implementing creative strategies for your content.
Set an objective. To begin any ad or campaign, a goal needs to be established. What message are you trying to send to the audience? Is it to promote a product or just to spread brand awareness? Once an objective is settled, creating content around that message is more manageable.
Create relevant content. The initial content needs to be relevant to the target audience, so they’re more likely to share it with their friends and other consumers. Consider any holidays or events occurring to help generate interest and use it to your advantage. Utilizing trending songs and sounds helps the content to continue to be relevant and increases the likelihood of users seeing it.
Put it on the right platform. Not every ad is made for every social media platform. Currently, TikTok and Instagram are notorious for viral content. With Instagram, it’s vital to post content at the right time. There are peak times to post, and it’s to aim when the target audience is more likely to scroll through their phone.
Make the content engaging. Many viral campaigns interact with users and encourage users to comment, create their own replica content, and champion creativity. Most viral content includes a solid Call To Action (CTA).
Feature strong visuals. Strong visuals are essential for platforms like TikTok and Instagram, and the content must instantly grab the users’ attention as they scroll through their phones. Without bold visuals, users will likely continue to scroll past the post and never miss a beat.
Enable sharing. It’s impossible to have a viral campaign if users cannot share the content with their friends. Ensure the post or blog is easily accessible and downloadable for everyone.
Spark emotions. Appealing to the users’ emotional side will help the content resonate with them, humanize the content, and boost the likeliness of it being shared. When people relate to the message, they’re more likely to want to share it with their friends.
There are several social media metrics to track that measures the success of the video or post. Engagement, impressions, and reach are the most common and vital metrics to keep an eye on. Tracking these metrics can show what kind of posts your audience responds to best.
Viral Marketing Examples
Here are some cases of successful marketing campaigns that became viral. Some campaigns were commercials, social media challenges, or social media posts.
- AirBnB’s ‘Live There’ Campaign
- Spotify Wrapped
- Zoom Virtual Background Challenge
- ALS Ice Bucket Challenge
- Apple Shot On iPhone
- Dove ‘Real Beauty’ Campaign
- Dos XX The Most Interesting Man In The World
- Popeyes Chicken Sandwich
- IHOP Changing To IHOB
- Gillette’s ‘The Best A Man Can Be’ Ad
Digital Marketing With Digital Mules
Creating a digital ad campaign can be a lot of work, with several factors to consider. Employing these strategies will increase the chances of a successful campaign, but you don’t have to do all the work alone. Let Digital Mules help create engaging content. Contact us today to learn more about our marketing services.