Organic SEO vs Paid Search Advertising: When To Use Each

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Businesses across the nation have been implementing organic and paid search engine optimization (SEO) strategies to increase their visibility, drive targeted website traffic, and grow their business’ success. Depending on the type of business you run and the industries you work with, organic or paid search advertising may be the right fit for your company. 

What is SEO, and How Does SEO Benefit a Business?

Search engine optimization (SEO) is the process of optimizing your business’ website so it performs more effectively in search results, like in Google. The higher your website’s rankings are in search engine results, the greater the chance a potential customer will click on it and see it. 

SEO can increasingly benefit your business because it can improve your brand awareness and recognition, generate a successful return on investment, boost trust and transparency among your prospects and customers, attract your ideal target audience, and more. Finding the right type of SEO strategy, whether that is organic or paid, is easily identifiable based on your business’s short-term and long-term goals, as well as the availability of funds. 

Differences Between Organic SEO and Paid Search Advertising 

The difference between organic and paid search advertising ultimately depends on the cost and investment turnaround time. Organic SEO focuses on boosting and improving your search rankings through Domain Authority-building strategies and can take up to six months to see results, while paid search advertising emphasizes boosting search rankings via paid search and ads instantly.

With organic SEO, companies typically utilize this to optimize their website’s visibility to potential customers and optimize their rankings in search results, such as those on Google. With paid search advertising, businesses typically utilize this when they are willing to pay for an optimal spot within search results. Depending on your business’ budget and goals, either organic or paid search advertising may be the best fit for your business. 

When to Use Each: The Ultimate Benefit Breakdown

Depending on your business goals and the industry you work in, organic SEO or paid search advertising may offer you benefits to help increase your visibility online and attract more customers with a targeted approach.

If you’re looking for immediate results, want to attract customers that are ready to purchase your product or service, and have a budget to spend, paid search advertising may be the best fit for you. If you are looking to boost visibility at virtually no cost, attract relative prospects and customers, and don’t have a budget to spend, organic SEO may be best for your business. Below are some of the advantages and benefits that organic SEO and paid search advertising can offer you and your business:

Advantages of Organic SEO and Paid Search Advertising

Advantages of organic SEO include:

  • Little to no cost 
  • Generates consistent and sustainable traffic
  • Builds brand credibility and reliability 
  • Compounds on its benefits 
  • Supports other marketing channels 
  • Requires less maintenance

Advantages of paid search advertising include:

  • Generates immediate results via cost 
  • Provides keyword data for SEO
  • Can accommodate any type of budget 
  • Specific-focused audience targeting 
  • Beneficial for time-sensitive content 
  • Can deliver a higher return on investment (ROI) in the short term

Improve Your SEO With Digital Mules 

Whether your business is working with a budget or not, both organic and paid search advertising play an important role in promoting the success and visibility of your business overall. At the end of the day, any SEO strategy can help boost your business’s ratings and attract more potential customers in the long run. 

At Digital Mules, we can help you get started with the right SEO strategy for your business. 

We work hard to get to know your business and goals, and boost your online presence through effective SEO strategies and digital marketing services. We make it our priority to help your business succeed in the digital space while ensuring your business’ reputation continues to thrive. For more information on SEO or our services, contact us today!

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