Google My Business is a free tool used by businesses to manage their online presence across Google. It also enables you to list your business’s location on Google Maps and search results.
This tool is indispensable for a business to attract new customers and further engage with them. In this blog, we will talk about the benefits of using Google My Business and how it can help you in getting more customers.
3 Benefits Of Utilizing Google My Business
Makes Your Business Discoverable
The answer to “How to put my business on Google?” – one of the most common questions asked by business owners is Google My Business. Whether you’re a traditional brick-and-mortar business or a digital one, your potential customers surely have an online presence. Let’s face it, most people prefer searching online before buying a product or service. Whether your business’s goal is to increase web traffic or shop footfall, you should be easily discoverable on the web for your customers and prospects.
For this, Google My Business does the job. How? It ensures your visibility on Google Maps and Google Search. When people search for your business on Google, your listing shows where and how to visit your shop (web or physical address). Not only this, it enhances your local SEO. This further helps you to gain organic traffic on your website due to better search rankings and visibility on Google.
For the businesses already thriving in the digital world, a Google business account is a must to drive the best results.
Builds Trust and Credibility
A business listed on Google My Business is 70% more likely to get visited by customers. Google My Business also provides credibility to your business! A study revealed that businesses with Google listing are twice as likely to win their customers’ trust.
Credibility and trust form the foundation of a good buyer-customer relationship. This can help you in boosting sales and generating referrals and recommendations. It’s simple. People trust Google. If your business shows up on Google, they trust your business too. They become 29% more likely to purchase something from you and 38% more likely to visit your store.
Another important aspect that affects customers’ purchase decisions is online reviews. They trust it as much as personal recommendations from friends and family. Google My Business reviews help your business build trust among your customers, attract new customers, and boost your sales.
Keeps Your Customers Informed
A Google My Business listing includes all essential details including your contact information. It also allows you to update your customers regarding your opening status and service expansion. Keeping your customers and prospects informed at all times plays an important role in a good customer experience.
Guiding You Through Google My Business
Although it can help your business greatly, setting up, managing, and optimizing a Google My Business can be a daunting task for the average person. The tool will inevitably add value to your business and so, you should consider seeking help from a digital marketing agency like Digital Mules. We can help set up and guide you through Google My Business to retain more customers and elevate your brand.