Blogs can be one of the most effective ways to attract eyeballs to your website. They’re also valuable for informing and educating readers about your business. However, attention span is at an all-time low, and properly formatting your blogs is key to ensuring visitors actually stay on your page.
You could invest hours into writing a blog with all the necessary information, but if you don’t format it correctly, readers will not engage with the content. In this blog, we will provide you with a quick beginner’s guide on how to effectively format a blog.
Beginner’s Guide To A Well-Constructed Blog
Keep It Organized
The very first thing that will turn away readers is an unorganized blog. If paragraphs and sentences are floating around with no headers and subheaders above them, your information will look messy to the eye.
That’s why headings and subheadings are probably the most important aspect of formatting a blog. Section headers are the best way to arrange your ideas. They provide a quick glance into what information is about to be read and helps readers quickly identify where the content they need is located.
Find The Middle Ground
Paragraphs that exceed 6 sentences are too long for a blog. Keep your information concise and get to the point. Also, having a run-on sentence without proper punctuation is an effective way to lose your reader’s interest. On the other hand, you don’t want sentences that are too short and choppy. Mixing around sentence length will help improve reading speed and comprehension.
Incorporate Lists & Bullets
This tip is most likely on every writing guide, but it’s for good reason. Providing readers with bullet points is a great way to:
- Attract attention
- Help break up lengthy text
- Help clarify concepts
- Improve overall readability
Bullet points and numbered lists are easy and fun to read. If a reader is simply scrolling through your blog, a bulleted list will ensure they stop to take a look. Try to incorporate bullets into your blog when possible.
Provide Links To Relevant Content
What’s the best way to keep people on your website? Give them more information to look at and read.
Internal links aren’t just effective for search engine optimization, but they also help retain readers on your site for a longer duration of time. Keep in mind that the links you provide must be relevant to the content of the blog. If your blog describes one of your businesses’ services, you should provide a direct link to the information about that service on your website.
Think Your Business Could Benefit From Blogs?
If so, you’ve come to the right place! At Digital Mules, we have vast experience with blog writing, content creation, and search engine optimization. We’ve provided businesses of all sizes with well-formatted blogs that drive traffic to their website. For more information on the services we offer, please contact us today to see how we can help.
