In an era where everything and everyone is online, audience engagement strategy is at the core of building a brand. There are multiple ways through which a brand can interact with its audience. However, only immersive market research and strategic planning can help it stand out from its competitors. In this blog, we have covered a few tried-and-tested brand engagement marketing strategies that can help you prosper your brand in 2021.
Engaging With Your Audience
Why It’s Important
Before discussing the strategies, let us quickly walk you through a few benefits of engaging with your audience strategically:
- Allows you to stay in touch with your audience
- Humanises your brand
- Lets you to know your customers better
- Evokes emotion and increases attention
- Builds customer loyalty and trust
- Improves social media engagement and boosts sales
At the end of the day, the main purpose of engaging with your audience is to demonstrate who you are and start to develop a relationship with them. Here are 5 different methods to strategically engage with your online audience.
5 Proven Strategies To Engage With Your Audience
- Polls or Quizzes
Interactive marketing is an amazing way to engage with your audience. This one-to-one marketing technique is way more effective than the traditional marketing strategy. The simplest way to go about interactive marketing is through polls and quizzes. A brand-oriented Q&A and interesting polls on social media not only engages your audience but also allows you to understand them better. It also creates a personal connection and increases consumer loyalty.
- Experiential Marketing
In a world that runs on digital media, experiential marketing can take a brand to greater heights. Experiential, also known as engagement marketing is all about wearing your creative hat and physically interacting with your target audience through virtual reality or physical conferences. From leaving a lasting impression on your audience to generating loyalty among your audience, experiential marketing campaigns have a lot of potential.
- Live Video Interaction
There is no iota of doubt in saying that video content is a brilliant tool for digital marketing today. A live video interaction allows you to directly engage with your audience. Social media platforms like Facebook and Instagram are popularly used for live streaming marketing. It enables your audience to like, comment, and even talk on virtual live streams.
Imagine yourself in the shoes of your target audience, isn’t it exciting to be heard and acknowledged by your favorite brand? What’s more, you gain an insight into your audience’s likes and dislikes, which in turn allows you to come up with better strategies to engage with your target audience.
- Contests or Giveaways
One of the best engagement strategies in 2021 is to organize contests and giveaways. Who doesn’t like a fun game or free gifts? Featuring compelling incentives such as prices or even shout-outs for your audience can be a masterstroke to generate organic engagement for your brand.
- User-Generated Content
User-generated content (UGC) is a convenient yet impeccable medium to engage with your audience on social media. As the name suggests, user-generated content is the content created by consumers, not the brand themselves. Featuring content generated by your audience every once in a while is an exceptional strategy to generate organic traffic on your social media account. Not only this, it humanizes your brand, generates word-of-mouth recommendations, helps you attract an organic audience as well as boosts your sales.
Helping You Strategize Your Engagement
Whether your goal is to increase brand awareness or boost overall sales, strategic engagement with your audience should be at the center of your bigger marketing strategy. At Digital Mules, we have a dedicated team with expertise in employing effective marketing strategies that can help your brand reach its pinnacle. Contact us today to see how we can take your brand and engagement to the next level.
