Creating a website for your business can help you establish your credibility, elevate your brand, and increase your sales. Most websites feature clear information about your business, team, products/services, and methods of contact. The key is to make sure that customers are engaged on each page. This helps to increase page views which can impact conversions.
Driving traffic to your website may depend largely on the number of pages. Each page on your website is an opportunity for the public to find your website through search engines. Business owners have to determine how many pages their website needs to give their target audience the information they need.
Things To Consider When Creating a Website
There are several factors you’ll want to consider when determining the number of pages for your website.
Competition – Do your research on your competitors. If your competitors have a certain number of pages, you may want to consider creating a similar amount of pages. This could be a sign of what is necessary for your industry. You’ll also want to look at what kind of content is posted on each page of your competitor’s websites.
Industry – If your business is part of an industry that is over-saturated, you may have to regularly update your content often for SEO purposes. Some content examples of this include blog posts, press releases, and downloadable resources. You can also add new pages such as landing pages or product pages. Search engines look for websites with fresh and unique content that people want to see.
Design – Users expect to see a certain kind of website design depending on the type of business you operate. Experts believe it is best to choose standard design pages that are similar to your competitors. Some important aspects of a well-designed website include visual hierarchy, consistent fonts, proper sizing, a simple main menu layout, and easy navigation. You don’t want your customers to become confused on your website, preventing them from accessing the information they want.
How Many Pages Does My Website Need?
Most small business websites consist of eight pages or more. However, medium to large businesses have 50 to 100 pages and more. Some websites will have thousands of pages. Wikipedia has over 297 million pages!
If you don’t have enough information to build hundreds of pages you might want to start with less. One report stated that websites that have between 51 and 100 pages receive 48% more traffic compared to websites with fewer pages. You can gradually build up your website over time.
Pages you can consider:
- Home page
- About Page
- Product/Services page
- Contact Us
- Our Team page
- Frequently Asked Questions page
- Testimonials page
- Blog page
You may also consider creating a single-page website. This may be a good starting point for new small businesses. Landing pages, portfolios, and brochure web pages are great ways to earn traffic from search engines. Single-page websites can be great for SEO purposes however, the format can cause things to be cluttered. It isn’t always easy for customers to find what they are seeking. When crafted correctly, single-page websites can leave memorable impressions on customers, prompting them to return.
Digital Mules: We’ll Help You Find Your Audience
Look to Digital Mules to help you carefully craft the perfect website for your business. We’ll implement SEO tactics to set up your website in the best position to compete against others in your industry. We are an award-winning agency that can provide you with website hosting, website maintenance, graphic design, paid ad management, and much more. Let us help you market your business to your target audience. Get in touch with us today!