Copywriting is integral to any good digital marketing strategy. Blogs are particularly effective at educating readers about your brand, products, or services, and are crucial to funneling potential customers to your landing pages.
The days of writing bloated copy until your wrists ache are far behind us. Blog writing no longer has to be tedious work. It’s much more strategic than simply blurting out as many words as possible. In this blog, we will cover four helpful tools that can help enhance your blog writing today.
Watch Your Blogs Improve With These Four Tools
Google Trends is a useful tool for discovering topics that are currently trending. You can search for key terms to find out the latest popular stories and trends around the country.
Utilizing Google Trends can be beneficial to your blog writing as you can identify trending topics and find a way to tie them back together to your business operations. Posting a blog within the same time frame that the topic is trending will help bring more traffic to your site.
For example, if you see that the topic “Hurricane Ian” is trending and your business offers homeowners insurance, that would be the perfect time to write a blog about hurricanes and related insurance coverage.
Practice makes perfect. Learning how to write effective marketing copy directly from experts in the industry is the best way to improve your writing. There are plenty of free and paid copywriting courses available online.
This LinkedIn Learning course has roughly 1-2 hours worth of content to help you learn how to write marketing copy. A one-month free trial is available for those who want to quickly pick up writing techniques and learn how to voice a brand.
When it comes to copywriting, your SEO strategy is one of the most important ways to organically increase traffic.
Search engine optimization (SEO) refers to the process of generating traffic by improving your rank on search engines like Google. Improving your website loading speed or using keywords and phrases in your copy are two ways of boosting SEO rankings.
One helpful tool for SEO purposes is Surfer SEO. This tool uses keyword research to guide you in real time while writing a blog. It will recommend words and phrases to put in your copy to help your website’s SEO ranking.
Equally important as the content of your writing is the grammar and format. AP Stylebook is a paid tool that grants you access to style-checking tools so you can adhere to a specific writing style with ease.
As you write your copy, AP Stylebook will propose highlighted corrections to improve readability, fix grammatical errors, and help stay within your desired blog format. These features are essential for improving blogs as grammar mistakes and unorganized writing is the quickest way to drive readers away.
Get Help With Your Copywriting Needs Today
Although the tools above help simplify the copywriting process and improve the quality of your blogs, writing can still be a time-consuming assignment. For business owners who are looking for help with their copywriting needs, look no further than Digital Mules. Our team at Digital Mules can help drive traffic to your sites through effective copywriting, SEO research, and strategic posting schedules. If you would like to learn more about our digital marketing services, please contact us today to set up an appointment.