When you first start a business, a brand identity is established through company promises, personality, logos, colors, and values. However, companies sometimes need to refresh their branding in order to bring new life to their business. If you are thinking of revamping your business’s brand, you must develop a strong rebranding strategy. In this blog, we will discuss important rebranding components that are often overlooked so you can successfully develop a new, differentiated identity.
Four Tips for a Successful Rebranding Strategy
A successful rebranding strategy has never been done overnight. Just as it takes years to film a Hollywood blockbuster, rebranding your business takes time. One component employers often overlook is building up the rebrand.
The best way to generate buzz around your rebranding is to create and post teaser content. You can think of this as the ‘trailer’ for a new movie. You obviously don’t want to give too much away, however, you want to provide just enough information to create anticipation. It’s also recommended to provide a call to action such as signing up for email updates or turning on post notifications. Here’s an example of teaser content that piques the curiosity of viewers and provides a link at the bottom to join a newsletter.
Updated Online Listings
The rebranding process creates a new brand identity for your business which may include updated logos, colors, or taglines. It’s of the utmost importance to ensure that all online listings are updated with your new brand identity.
This includes your website, social media profile pictures and banners, and other entities such as Google Business Profile, Yelp, or any other platform that your business uses. In order for a successful rebranding you must have a cohesive identity and message across all of your brand’s online listings.
If a potential customer or business partner sees your updated logo on your website and Instagram but sees the old brand on your Google Business Profile, it may confuse them and weaken the impact of your rebrand.
Creating a new, cohesive brand identity goes further than just updating your social media pages and website. Everything and everyone within the organization should appear consistent, including marketing and sales materials. One effective way to do this is with the use of email signatures.
When your entire team and all your marketing/sales collateral has the same email signature, it creates a sense of unity and professionalism. Email signatures can be designed to include your rebranded logo, colors, font, or even direct links to apps and social media pages.
Another way to align your brand message is with a stamp of the updated company logo at the bottom or top of all marketing/sales material. Think of proposal templates, brochures, flyers, or even trade show booths. Your new identity and brand message should be firmly anchored into all collateral.
Press Releases or Company Announcements
Once your rebranding is officially ready to go public, a press release or company announcement will help share the reason for your new identity and will inform existing customers of any new messages, missions, or values that have changed. This step of the rebranding process is essential in tying everything together and ensuring that everyone is on the same page with your company’s vision.
For a successful rebranding launch, ensure that you post this press release on all social media channels. Maybe even consider going a step further by including advertisements online, in print, on TV, or on the radio. Define clearly why your company needed a rebrand and what it means for the future of your business.
Interested in Refreshing Your Brand Identity?
Now that you are familiar with some of the important components of a rebrand, it’s time to consider if you could benefit from refreshing your brand identity. Whether you need a total rebranding or simply want a new logo, website redesign, or updated brand messages, Digital Mules is here to help. Our team has experience in elevating brands with slick websites, captivating logos, and meaningful brand messages. For more information on how we can revamp your brand, please contact us today.