If you run a business or organization, you understand the importance and value of a good website. Many consumers turn to company websites to make purchases and verify the company’s legitimacy. But when consumers search your business online, does your website pop up first? People don’t want to scour the internet to find a particular business. With website optimization, you can avoid any consumer frustration and boost website traffic. We’re here to take you through the process of optimizing your website.
What Does Optimized Mean?
There are two main points of optimization; content and performance. Performance optimization means your website runs smoothly and quickly. When consumers reach your website, they should be able to view it clearly on any device, and all the links work correctly. It can be irritating for the consumer experience to go to a website that doesn’t run properly and want to take their business elsewhere.
Optimized content refers to the information on the website and the way it is presented. Content optimization involves search engine optimization (SEO) and how it ranks on Google. Having optimized content is one of the best ways to reach your target audience. A website that performs smoothly isn’t enough if the consumer can’t find the website on Google.
For optimized content you need the right copy. Content typically refers to the entirety of the section or website itself while copy is more focused on selling and engaging. Content tends to be blogs, press releases, and giving information. Titles, headlines, and wording are relevant to copy, and being strategic about these elements will ensure your copy does more than just inform your audience.
The Importance and Benefits of Optimization
Optimizing your content will give your website the best chance to receive higher volumes of organic traffic. SEO content is more actionable and relevant on Google than non-optimized copy. Conducting keyword research is vital for SEO content. The writer for the content should understand the keywords for each topic and be able to incorporate those keywords organically into the website copy. It’s best to avoid keyword stuffing (jamming the keywords into the content as much as possible) since Google and consumers dislike it. Google ranks websites based on what works best for the consumer.
The main benefit of website optimization is the higher volume of consumer traffic which typically results in more revenue. Here are a few more benefits of optimization:
- Cost-effective marketing
- Increased brand visibility and awareness
- Achieves marketing goals
- Attracts more customers
- Improves brand and online reputation
Tools To Use For Optimizing Your Website Content
There are quite a few digital tools to help improve website optimization and guide you through the process. Utilizing an optimization tool can help tremendously develop an optimized website and take all the guesswork out. Some of these websites and programs are free and some require a paid membership. A few favorites:
These are just the top 5 faves. There are so many online resources to help you with optimization. Some of the websites mentioned above can help determine keywords, perform website audits, and measure web growth.
These tools ensure your website copy is optimized. Website copy needs to meet certain criteria; word count, headlines, sub headlines, meta descriptions. Without utilizing an optimization tool, it can be extremely difficult to meet the right standards. Using these tools will keep your website on the right track.
Reach Your Marketing Goals With Digital Mules
Running your business’s website yourself can be overwhelming, especially when it comes to optimization. While online websites and tools can be a huge help, it’s still a lot of work. Hiring a marketing agency can take on that burden. Digital Mules has a team of professionals that can build your website, create optimized content, and manage the website. Contact us today to get started.