Digital Marketing Trends To Grow Your Business
The COVID-19 pandemic changed the way many businesses operate. While having an online presence has always been important for small and medium-sized businesses to grow, 2020 saw a spike in online operations as many companies moved their products and services online. But simply having a website isn’t enough to market a business. The online landscape is competitive and constantly evolving. In order for companies to thrive, they must be able to adapt and implement the newest digital marketing trends. At Digital Mules, we have compiled some of the top digital marketing trends for 2021 that will help your business grow.
Social media isn’t anything new in the world of digital marketing but it continues to offer new opportunities for businesses to market themselves. Social media is a powerful tool to reach a larger audience, attract new business, and retain customers by continuously engaging with them. Social media also allows for business transactions to occur through many of the platforms, making it quicker and easier for potential customers to purchase your products. Because of the nature of the platforms, your business is also able to use several forms of content to engage followers such as posts, stories, reels, polls and more. In 2021, businesses should prepare to allocate more resources to social media marketing.
Influencer marketing is often associated with social media but influencers can choose to use any platform at their disposal to promote your products and services. Influencer marketing focuses on endorsements and product placement from key leaders to reach a wider audience essentially through word of mouth. Influencers can be celebrities, social media personalities, or other people with large followings in specific industries or communities. Influencer marketing works because consumers tend to find it more authentic than corporate advertising, trusting the opinion and recommendations of influencers.
Interactive content has been making a big appearance in the digital marketing world as one of the fastest growing trends and is expected to continue growing in 2021. Interactive content can take many forms like quizzes, polls, 360-degree videos, augmented reality ads and more. It’s growing popularity is due to its more engaging and immersive nature compared to traditional text-based content. Consumers find interactive content to be more original, entertaining, and personal in the way that it allows them to connect with brands. Certain types of interactive content, such as polls and quizzes, also allow companies to gather more data on what consumers want to better market to them.
Artificial intelligence is bound to be a key marketing tool in the future as it is already taking over many mundane and repetitive tasks in the industry. That doesn’t mean that AI will be running every aspect of marketing but rather that it will help support many critical roles and serve as one of the biggest commercial opportunities for businesses. One of the most common examples of AI currently in marketing is the use of chatbots to offer greater customer assistance. Artificial intelligence can also be implemented in basic communication, data collection, consumer behavior research, product recommendations, online transactions, and even in some content creation.
Personalization isn’t a new concept in marketing but it has been evolving to better suit the demands of consumers. Customers don’t want generic advertising, they want content and products that offer a more individualized experience. Personalized marketing yields greater results because consumers find that personal content better caters to their needs and that companies that implement it care more about the customer experience than those who do not. Personalization in marketing can range from something as simple as product recommendations based on customer data to the customization of services or products to meet exact needs.
Conferences and events are very prominent in the marketing industry and while they were often held in person, the events of 2020 moved most of them online. With the pandemic still ongoing, most events will continue to be virtual but as things begin to open up, it is unlikely that virtual events will go away entirely. Virtual events showed that they can reach a broader audience as people from all over the world can tune in and they can also be less expensive to host. Moving forward, conferences and events will likely implement a hybrid approach allowing for both in-person and virtual attendance, with in-person attendance being more limited or exclusive.
Digital Marketing Agency In South Florida
Digital marketing is one of the fastest moving industries with new trends constantly shaping the landscape in order to keep up with consumer interests and behaviors. In order to remain competitive in the digital world, businesses need to adapt and move away from old methods and educated guesses. At Digital Mules, we serve as an all-inclusive marketing department for medium-sized businesses. We are made up of a team of digital marketing experts that make it our business to keep up with the latest trends and developments in order to best grow your brand. Contact us today to learn about our services and how we can help your business thrive in 2021.