Digital Marketing FAQs

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When it comes to digital marketing, we have the answers! We often get asked questions about marketing and details about the services we offer. The world of digital marketing can get a bit confusing, but we’re here to answer all your questions. Here are some of the most common questions we get:

What is digital marketing?

Digital marketing encompasses all marketing activities that are geared towards using the internet. Digital marketing is a form of marketing that uses digital media to get the consumers’ attention.

What goes into digital marketing?

There is a lot of effort and research that goes into digital marketing. In order to understand the customer bases, we conduct market research to generate the target audience: demographics, location, interests, stage of life, etc.

There are several types of digital marketing services that we offer: Search Engine Optimization (SEO), reputation management, social media management, copywriting, Pay Per Click (PPC), and email marketing. Not everyone benefits from the same types of marketing, so we tailor a marketing strategy specific to your goals. 

What are the benefits of social media marketing?

Using social media as a marketing tool can be wildly successful. It can increase your brand awareness, generate more traffic, and can create trust with your customers. Social media marketing is an excellent form of direct communication with your customers, especially in today’s world.

What is SEO?

Search engine optimization is the process of getting a website or piece of content to rank higher in search engine result pages, typically Google. Increasing the rank will increase the traffic being driven to the website. We use different tactics to achieve this based on a local or national level.

How long does it take before I’ll start seeing results from social media marketing?

There are several factors that play into the time it takes to see results. A major aspect to consider is the starting point of the social media account if it’s a developed profile or starting from scratch. When working with effective organic strategies, it might take a little longer to see results but the audience will be genuine. Results can take anywhere from a month up to a year, and will improve with consistency. 

How often should I update my website?

You should be posting new content on your website frequently to keep it from becoming stagnant. It’s essential that the information on your website stays updated and is relevant. It’s ideal to add content at least monthly but weekly is preferred. Websites should be entirely updated every few years to stay fresh and to keep everything optimal. 

Is email marketing still effective?

In short, yes. It’s still a very effective marketing tool. It’s a great way to promote new content, events, or promotions directly to your customer base. Email marketing ensures the content reaches straight to your customer’s inbox. Some of the emails can be blog newsletters, holiday sales, new products, follow-up emails after a purchase. 

If you’re still left with a few unanswered questions, our website has additional information as well as a chat feature to get a quick response. We want to make your marketing experience run as smoothly as possible. 

At Digital Mules, we offer a range of digital marketing services to reach your goals.  We understand that marketing isn’t a one size fits all deal, we curate a strategic marketing plan to ensure the best results. Contact us today to get started on your marketing plan.

How can we help?

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