Customer Service and Digital Marketing: How to Better Service Your Customers Online

Customer service has always been the cornerstone of a successful business. Helping customers navigate the buying process and provide them with help along the way is key to building your brand image.

Advancements in technology and changes in consumer behavior have adapted the way businesses approach customer service. As we transition into a more digital world, it’s important to provide opportunities for better customer service online. In this blog, we will discuss the importance of digital customer service and how to better service customers online. 

Why Customer Service Is of the Utmost Importance 

In today’s digital age, customer service is more important than ever before. Modern consumers have such an abundance of choices at their disposal that it makes service a core factor when deciding who to buy from. It’s essential to differentiate yourself from the competition and give your brand a competitive edge in an oversaturated digital environment.

Another reason customer service is of the utmost importance is because people frequently leave feedback on brand’s social media pages or leave Google reviews on their pages. In fact, according to Zendesk, 95% of customers share bad experiences with others and 87% of customers share good experiences. 

Word of mouth marketing has always been an important factor in brand reputation, but in today’s digital climate, it’s an absolute necessity for business owners to ensure they have a positive brand image online. 

Tips for Enhancing Your Digital Customer Service

Providing potential customers with a user-friendly experience is essential to closing a sale. Customer service needs to be prioritized before, during, and after a product or service has been purchased. The following are some tips to enhance your brand’s digital customer service:

  • Personalization: Personalize your interactions with customers for a friendlier user experience. Use your customer’s name when addressing them and tailor your communication to their needs and preferences. 
  • Flexible service hours: Gone are the 9-5 customer service days. Today, customers want to be able to be helped at any time. Whether this is achieved through a chatbot or having employees in different time zones, customers should be able to receive help at any time of the day.
  • Monitor reviews: Monitoring social media and online reviews can help you stay on top of customer feedback and address issues promptly. Responding to negative reviews in a timely, professional manner can help turn a dissatisfied customer into a loyal one. It’s also important to thank customers who leave positive reviews and show that you appreciate their business. 
  • Self-service options: Many customers want the ability to find solutions to problems on their own. Enable them to do so by offering service options such as FAQs, tutorials, and knowledge bases. This can lead to increased efficiency and satisfaction for both the customer and your brand. 
  • Be responsive and easy to reach: One of the most effective ways to enhance your digital customer service is by being easy to reach. Make it easy for customers to locate your email, phone number, or social media pages. Be responsive and address any issues as quickly as possible to show your brand cares about customer concerns. 

By applying these tips into your customer service efforts, you can help build a positive brand reputation and ensure customers are satisfied with your level of service towards them.

Boost Your Brand Image With the Help of Digital Mules

Our team at Digital Mules are veterans when it comes to navigating the digital business world. With our understanding of reputation management and how to leverage online customer reviews, we can help you boost your brand image and provide excellent customer service to consumers online. For more information on our extensive digital marketing services, please contact us today to set up an appointment.

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