The world of marketing is ever evolving, and business owners must seize the opportunity as new avenues to reach potential customers open. In recent years, we have experienced a tremendous rise in the use of social media. In fact, more than 4 billion people worldwide use a form of social media.
This has made social media one of the most important aspects of an online marketing strategy. So, that poses the question, can your small business thrive without a social media presence?
Disadvantages of not Utilizing Social Media
Despite the shift from traditional marketing to digital marketing, many business owners are still not sold on the benefits of utilizing social media. The following are 3 disadvantages you may experience by marketing without social media.
Reduced Website Traffic
Whether your company uses social media or not, chances are you have a company website. Getting organic traffic to your website without the use of social media platforms is a daunting task. A social media marketing strategy increases your business’s exposure by increasing website traffic through call-to-action links on posts.
Also, with a tailored social media marketing plan, you can ensure that the traffic to your website is coming from visitors that fit your target market and want to conduct business with you.
Higher Advertising Costs
Not only can social media allow you to reach billions of people, but it’s also comparatively cheaper than print or electronic media advertising. For example, the average cost per click on a Facebook ad is just $0.94. On the other hand, print media advertising such as flyers can cost up to $200 for 500 flyers, which can only reach a set amount of people. For a small business, saving every penny can go a long way.
Can’t Respond to Negative Feedback
No matter what goals you have and how hard you work for them, every single business will encounter negative feedback from customers. However, social media allows you to directly respond to negative feedback to understand customers’ needs and improve your operations. Without a platform for feedback, customers will talk negatively about your business through word-of-mouth which doesn’t allow you to respond and find a solution.
How Social Media Helps Business
Although social media is one of the most effective ways to reach potential customers, the benefits extend much further than that.
A solid social media presence allows you to network with other business owners and create useful business connections. Maintaining these relationships has never been easier. You can partner with other businesses to increase your social media engagement with just the click of a button.
Social media also allows you to easily expand your market to other states or countries to maximize your reach and round up as many potential leads as possible.
Seize the Opportunity with Digital Mules
After considering the importance of social media marketing, it would be very difficult for a small business to thrive in today’s digital world without it. Small businesses need brand exposure more than anyone else, but creating and implementing a social media marketing plan is easier said than done. Luckily, Digital Mules is here to help you seize the opportunity. Our experienced team can help take care of all your digital marketing needs and grow your social media presence. For more information on our services, please contact us today.