Did you know Facebook caters to over 2.8 billion people every month? This means Facebook is a platform with plenty of eyes on your business. However, in times of diminishing Facebook reach, how can you leverage this platform to the fullest? While investing in Facebook ads is the obvious answer, there still is a lot of scope for gaining organic traction on Facebook in 2021. We put together 6 secrets to help boost your Facebook organic reach.
Increasing Your Facebook Organic Reach
Build Your Presence
The first step to thriving on social media is building a powerful presence. Engagement plays a crucial role in that. Start by building a target persona using your audience insights. Next, focus on generating content that is more relevant to them. This will increase the chances of your content showing up on their newsfeed and subsequently help you garner some engagement.
Create Facebook Groups
How can a Facebook group help you in gaining organic reach? Well, it makes an excellent medium to attract and retain customers, generate authority, and market your products or services along with nurturing a valuable community around your niche. This will also serve to create meaningful relationships with customers and increase brand trust.
Target Your Organic Content
Yes, you can target your organic Facebook content and it’s pretty simple.
- Enable the targeting feature from your page settings.
- Or, customise the targeting options on a specific post by using ‘restricted’ audience feature.
P.S. A/B test several targeting parameters to know what works best for you. This will help ensure your content is reaching its intended audience.
Find The Best Time To Publish
There’s no fixed hour to post on Facebook. However, you can still figure out an optimal posting time for your business. How? By digging into your Facebook Insights. From demographics to most active hours, there are countless aspects you need to understand. Again, we recommend you to test the waters by posting at different hours and finding the right time as per your audience.
Figure Out The Right Posting Frequency
Knowing ‘how much’ to post is as important as knowing when to post. It plays an indispensable role in a successful social media strategy. Bombarding your audience with 10 posts a day one day and posting nothing the next day should always be avoided. Consistency is the key.
Contrary to popular belief, posting too much can overwhelm your audience as it may feel spammy. Posting too less won’t do any good either. So, you should work on finding the right balance. The thumb rule is to post around 1-3 posts in a day. However, it is subjective to your Facebook numbers.
Publish Native Videos On Facebook
Facebook has been pushing their video content for a while and there’s no reason why you shouldn’t leverage that. Facebook videos work amazingly well on the platform, and prove to bring in more numbers than just photos. Before trying them out, here are a few things you should keep in mind:
- Create high-quality videos
- Have a clear and concise call-to-action (CTA)
- Regularly analyse video insights to understand your audience’s taste
- Feature your best-performing video on top
Videos should be the first thing your audience sees on your Facebook page. It helps grasp the users attention and keeps them interested in your product or service.
Get A Boost To Your Numbers!
Everyone knows the importance of social media in digital marketing. Yet, business owners are in a constant struggle to boost their organic reach and increase their engagement. Employ the above strategies to utilise the vast audience of Facebook to elevate your business. Alternatively, you can leave it to us! At Digital Mules, we pride ourselves on saving you lots of time, hard work, and stress by taking care of your digital marketing needs. Contact us today to see how we can help bring your business to the next level.
