5 Ways To Turnaround Poor Website Traffic

Small fluctuations in website traffic are completely normal and shouldn’t be cause for too much concern. However, if you see a sudden, large drop in traffic or a steady decline in traffic, something needs to be done. An online business depends on a steady stream of traffic to stay relevant and generate revenue. Luckily, there are a variety of different techniques businesses can use to turn the tide in their favor. The following tips will help you effectively increase your website traffic.

5 Solutions To Declining Website Traffic

Look Into Niche Ads

Purchasing or renewing relevant ads is a great way to combat falling website traffic. Ads may be costly, but prove to be highly effective in generating more views to your page. When creating a niche ad, it’s important to consider your target audience and create ads that will directly correlate with them. Consider using relevant keywords that are popular within your business. Additionally, if your current ads aren’t generating traffic, try looking for new platforms to reach customers. 

Check For Penalties

Although it’s not very common, business owners see a drastic drop in traffic because they received a penalty on their site. If any of your content is plagiarized or uses unfair marketing techniques such as invisible ink or links to non-relevant content, then Google can penalize your site. To check if your website has received any penalties, look at the notifications on the Google Search Console. Revising your content to fit the standards set by Google will help increase traffic once again. 

Optimize Your Website For Mobile Devices

If your website isn’t mobile-friendly, it’s practically impossible to navigate on a handheld device. With a large chunk of all website traffic coming from mobile devices, optimizing your website for mobile use is overdue. Responsive websites are the norm today, meaning your website can scale proportionally to any screen. If your website fails to respond to a mobile screen, the chances of users leaving your site increase dramatically.

Update SEO Rankings

A large drop in your website traffic can be attributed to a decrease in your SEO rankings. Maintaining relevance in search result rankings is key to attracting potential customers to your site. SEO can be constantly monitored and updated to ensure you’re using relevant keywords and original content that relates to your line of business

Keep Your Content Fresh

Google and other search engines love constantly updated content and even reward websites with higher search rankings. Moreover, visitors are more likely to come back to websites with new, fresh content. If you’re seeing a decline in website traffic, consider updating your content on a weekly or monthly basis. Keep content fresh by uploading blogs, success stories, or promotional content which will all help drive traffic to your website.

Let Us Do The Dirty Work

As a business owner, you have a lot of responsibilities to take care of. Developing a website, keeping content fresh, and tracking traffic can be too tedious for you to take care of alone. That’s why at Digital Mules, we can help create the perfect website for your business while monitoring traffic and ensuring content is regularly updated. Our digital marketing team can help you with SEO ranking, blogs, or any other digital marketing needs you may need. For more information on how we can be of service to you, please visit our website and contact us today. 

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