In today’s world, digital marketing is essential. This is especially true for small businesses trying to establish a name for themselves. No matter your industry, having a strong online presence is one of the best ways to grow your business and generate revenue. However, bringing traffic to your digital channels proves to be more difficult than it sounds. That’s why we came up with 3 digital strategies to drive in more traffic and help your online presence grow.
3 Essential Digital Marketing Strategies For 2021
Foster Genuine Relationships
In 2021, having direct relationships with your customers will be more important than ever as the online landscape becomes cluttered with brands trying to reach digital consumers. Building these one-on-one relationships will help your brand create personalized content and allows your brand to stick out from the competition. You can utilize social media platforms like Instagram or Facebook to directly communicate with your customers. Whether it’s responding to comments or directly messaging potential customers, engagement is one of the keys to bringing in more traffic to your social media.
Utilize Social Commerce
Another growing trend with far-reaching implications is selling through social commerce. In 2020, Facebook launched online shops for both Facebook and Instagram, allowing users to shop directly from those platforms. We expect to see more focus on social commerce in years to come as it shortens the customer journey, creating an efficient way to purchase products. However, it’s still essential for companies that sell products to have their own sales page, but also selling through social commerce will only help drive traffic to your website.
Create Simple, Casual Social Videos
The trend of social videos will undoubtedly continue to grow in the future. Platforms that utilize social videos such as TikTok have already gained over 500 million users and are available in more than 150 global markets. These social videos have proved to be so successful that Instagram created its own version called Reels. Although these videos can be used to inform customers, they should be created in a casual tone. This will make users feel like they are being informally talked to rather than trying to be sold something. Creating these simple yet informative videos allows you to more naturally weave brand content into users’ feeds.
Bring In More Traffic With The Help Of DigitalMules
It doesn’t matter what audience you’re trying to reach or what business goals you may have, establishing your brand online and bringing in traffic is essential to the success of your organization. For those business owners that want to start growing their online presence but don’t know where to start, DigitalMules can be of great help. Our team can take care of your digital marketing needs by creating engaging content and driving traffic towards your brand’s social media platforms. Contact us today to learn more about what we do and how we can help your business flourish.