Alltrust Insurance

growing local and digital presence through organic seo

Established in 1994, Alltrust Insurance is one of the leading employee benefits and HR consulting firms based in Tampa, Florida. As they continue to expand, they remain true to their "people first" culture to ensure that each of their clients feel guided and supported. Their goal is to create healthier organizations by understanding their specific needs and matching their requirements with customized solutions.

Alltrust Insurance began working with Digital Mules to grow their online presence, gain more traction around their office locations throughout Florida, increase website traffic and users, utilize organic strategies for social media and website growth, and build their brand around effective SEO.

"alltrust puts your business first
so you can put your people first."

Challenges

approach

conclusion

Within six months of partnership, Alltrust saw and increase in organic traffic to the website, meaning that people came across their website just by searching terms related to their services. Alltrust also saw an increase in average session duration due to the strategic restructuring of the website pages and weekly SEO blogs.

By properly optimizing and indexing the website and Google My Business pages, Alltrust saw a ranking improvement for 21 target keywords, 17 being on page one of Google and 4 of them on page two. The review landing page was also deemed successful, as the main Palm Harbor location gained two new 5-star reviews and the second Lakewood Ranch location gained four 5-star reviews.

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improved rankings for target keywords

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