The significance of digital marketing continues to grow rapidly for all businesses, small and large. Attracting users to your website and landing pages is one of the most important aspects of digital marketing. However, many businesses fail to optimize their websites for mobile use. According to HubSpot, this will single-handedly kill your website traffic as, since 2017, mobile web traffic has consistently accounted for about half of all global web traffic.
If your website isn’t mobile-friendly, you are missing out on over half of your potential market. This blog will discuss three of the most critical reasons why optimizing your website for mobile use is essential in 2022.
Reason 1: Helps Your Website’s Search Result Ranking
In the past couple of years, Google has decided to prioritize mobile-friendliness when determining a website’s search result ranking. This means that if your website is optimized for mobile use, Google’s algorithm will push your website closer to the top of search results. With Google being responsible for 94% of total organic traffic worldwide, mobile optimization cannot be ignored.
It should be noted that recently, Google has raised the stakes by also looking into mobile responsiveness. Meaning that not only do you need mobile optimization, but it needs to be efficient and responsive.
Reason 2: Enhances User Experience
Mobile optimization is not only important for SEO purposes but also vital to ensuring a pleasant user experience. Just like on desktops, mobile users who encounter a slow website or landing page are likely to never return to the page again. Beyond that, designing a website that is easy to navigate on any mobile device will enhance your user’s experience. Here are some tips for designing a mobile-friendly website:
- Make everything accessible by simply scrolling vertically
- Include attention-grabbing call to action buttons
- Avoid long dropdown menus
- Keep the design minimalistic, but not bland
- Ensure all content is easy to read with effective color combinations and font sizes
Reason 3: Increases Social Media Conversions
One of the main goals of utilizing digital marketing strategies is to capitalize on all potential buyers. With the abundance of mobile devices in today’s world, people can make purchases from anywhere at any time. That’s why it’s imperative to tie in your social media accounts with your website’s landing pages. However, if your website isn’t optimized for mobile use, customers can’t smoothly transition from Instagram to your website which will hurt your conversion rate.
Optimizing your website will allow users to go from social media posts directly to your website and make a purchase. Increasing your social media conversion rate will lead to more sales, but it can’t be done with a website that is not mobile-friendly.
Increase Your Website Traffic With Digital Mules
Increasing website traffic is easier said than done. Whether it’s SEO rankings, website layout, or mobile optimization, there is always room for improvement when it comes to your company’s website. Unfortunately, not all of us have the means to create outstanding websites that will impress potential customers. That’s why we at Digital Mules have made it our mission to deliver quality websites that are optimized for mobile devices.
If your website is not optimized for mobile or could use some improvements in its layout/responsiveness, our team of website designers can help. For more information on how we can improve your website and increase traffic, contact us today and let’s set up a call!
