With the decreasing attention span and increasing competition, your business has a few seconds to make its first impression on someone. So, how do you stay ahead of your competition in this scenario? The answer is simple – rebranding. It means tweaking your brand’s identity in order to freshen your brand’s look and stand out from your competitors. Wondering where to start? This article will serve as a go-to guide on how to execute a successful rebrand to up your game.
Executing A Rebrand: The Ultimate Guide
Goals, Values and Vision
First and foremost, assess your goals, values and vision as a brand. Make sure to set your short term as well as long term goals. Further, lay down a roadmap on how you plan to achieve those goals. Remember, any changes in your goals, values or vision need to be communicated to your audience. It’s important for your entire team to be on board for a successful rebrand. This step forms the foundation for executing a successful rebrand.
Target Audience & Market Research
The second step is to research the market and re-establish your target audience. When finding your target demographic, there are multiple factors that need to be taken into consideration including age group, geographical range, gender, occupation, interests, hobbies, economic status, education qualification and even browsing habits.
The next aspect is market research. To stay a step ahead of others, it is important to know what others are doing. Volatility of the internet is unpredictable and what’s trending today might become cringey or outdated tomorrow. You surely don’t want to fall in the latter category. Therefore, carrying out thorough research on what your competition is doing and what the audience likes can bring you a step closer to executing a successful rebrand.
Redesigning
Now’s the fun part! Choose a unique and easy to remember brand name whilst keeping your company’s vision in mind. The colors and fonts you choose should represent your personality as a brand.
P.S. Minimal is more.
The same goes with your logo. It should be simple, memorable and relevant to your target audience. Also, make sure it adapts with all the diverse channels (print, website and social) you may use.
Other Details To Keep In Mind
- Storytelling always goes a long way. Make sure to create a narrative and dictate a compelling story behind your rebrand to the audience. It allows you to connect with them at a more personal level.
- Soft launching your company’s rebrand to a few valuable people can be a wonderful way to get quality insight.
- Advertisements, social media, emails, flyers- there are endless mediums to communicate, so make sure to use them wisely.
- Before launching your big rebrand, make sure to create a buzz around the big move. Go for influencer marketing, tease your audience by giving them a sneak peak, do anything & everything that gets the people talking about your brand.
The Bottom Line
The pressure of enhancing your digital presence along with running your business smoothly can be quite daunting. However, you shouldn’t worry. At Digital Mules, we are here to handle all your digital marketing needs! With our top-notch services in social media management, web design, copywriting, PPC, SEO, graphic designing and digital marketing, you can take your business to greater heights. What are you waiting for? Click here to get in touch today and see how we can elevate your brand.
