growing local and digital presence through organic seo
Established in 1994, Alltrust Insurance is one of the leading employee benefits and HR consulting firms based in Tampa, Florida. As they continue to expand, they remain true to their "people first" culture to ensure that each of their clients feel guided and supported. Their goal is to create healthier organizations by understanding their specific needs and matching their requirements with customized solutions.
Alltrust Insurance began working with Digital Mules to grow their online presence, gain more traction around their office locations throughout Florida, increase website traffic and users, utilize organic strategies for social media and website growth, and build their brand around effective SEO.
"alltrust puts your business first so you can put your people first."
Challenges
Lack of time and resources dedicated to marketing
Increase website users
Increase session duration of all users
Highly underrepresented offices via SEO
Poor rankings for target keywords
Utilizing organic strategies to bring valuable traffic without paid ads
approach
Set a foundation to create organic traffic and organic rankings
Optimize Google My Business profiles for both office locations
Restructure and optimize website pages for local SEO
Add new website pages for individual office locations
Write and post weekly blogs (informative, keyword optimized, industry related)
Create a landing page to collect reviews from clients
conclusion
Within six months of partnership, Alltrust saw and increase in organic traffic to the website, meaning that people came across their website just by searching terms related to their services. Alltrust also saw an increase in average session duration due to the strategic restructuring of the website pages and weekly SEO blogs.
By properly optimizing and indexing the website and Google My Business pages, Alltrust saw a ranking improvement for 21 target keywords, 17 being on page one of Google and 4 of them on page two. The review landing page was also deemed successful, as the main Palm Harbor location gained two new 5-star reviews and the second Lakewood Ranch location gained four 5-star reviews.
