Rebuilding social media to connect global communities
Albizu University is and international educational institution whose goal is educating students to positively impact their communities. With its emphasis on inclusivity, Albizu University takes pride in upholding a connected community of alumni in Puerto Rico and South Florida.
The alumni team at Albizu University began working with Digital Mules to grow their social media presence for both campuses. The alumni team had significant goals they were looking to achieve including a more unified tone of voice and language, the creation of content for the Alumni Association, and the establishment of a distinct identity that was more organic, inclusive, and communal.
"at albizu, love reaches beyond knowledge."
Challenges
Must target both Miami and Puerto Rican audience
No set language or tone of voice for the Alumni accounts
Had no existing Alumni resources
Lack of connectivity to the Alumni Association
Avoid becoming a replica of the university's main social media platforms
100% organic efforts
approach
Launch social media accounts that provide bilingual community content, post-graduate resources, and professional development information
Optimize hashtags to effectively target the Miami and Puerto Rican communities
Engage with Miami and Puerto Rican aspiring students and local communities
Connect with professors, students, and staff of Albizu University, as well as with practicing professionals in the mental health, psychology, pathology, and educational fields
conclusion
Through dependable communication, bi-weekly update and strategy meetings, community building, and consistent content curation, the Albizu Alumni social media platforms successfully captures the meaning behind the university's focus. Within seven months, the alumni profiles achieved a substantial increase in impressions, engagements, and followers.
The results from our efforts build Albizu University an interactive online community, as well as a direct line of communication with their alumni. All social media platforms are responsive to current and former students and professionals, and they align with the vision and mission of the university upon which they were founded.
